1.Discuss the product life cycle. What is its importance for the market? ANS1: Definition:The stages that a new product is belived to go through from the beginning to the end: Product development, Introduction, Growth, Maturity and Decline.&n ...
The product life cycle can be divided into several stages characterized by the revenue generated by the product or range of products, such as a brand. The life cycle can be very short, as pertains to a product that is for an event, such as a Christmas toy, or very long such as a watch or a ca ...
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." Your offer is controlled by the following variables often referred to as the four Ps in marketing: Product Price ...